The Best App Store Optimization Platforms

Marketing or promoting your mobile app is not an easy task. How can you let people know about your mobile app? How can you make your app more visible in an already crowded market?

Although there are many ways to expose your mobile app to the world—word-of-mouth marketing being the oldest trick in the book—there are two popular ways people would find your mobile app and install it on their mobile phone or tablets. Either they find your app through advertising or via the built-in search on app stores.

Fully intended people would usually skip the ads and directly or “organically” search for what they really want. An App Store Optimization (ASO) platform helps you improve the organic app installs— the installs that are obtained through the app store's built-in search.

In this post, we’ll go through the best ASO platforms that will help you monitor the app’s marketplace performance, analyze reviews, track your competition, gain insights, and more.

Here is our list of the best App Store Optimization Platforms:

1. AppFollow A robust mobile marketing platform, including ASO, app monitoring, review and rating management, and customer support.
2. App Tweak An all-in-one data-driven platform for ASO, ads, apps monitoring, and market intelligence.
3. App Annie A leading provider in intelligence for apps, app store, and usage. App Annie ASO platform provides access to market data and AI/ML analytics.
4. Asodesk A comprehensive App Store Optimization platform, including keyword research, analytics, app marketing, reviews, and more.
5. CheckASO A popular ASO tool that provides access to analytics and market data intelligence. CheckASO provides keyword tracking, competition analysis, rankings, and more.
6. Adjust A leading platform in mobile attribution and marketing analytics.
7. App Figures An ASO and app store analytics platform. It helps you keep track of trends, downloads, revenues, store performance, and more.
8. Mighty Signal A mobile app and SDK data web portal. Mighty Signal provides business intelligence for iOS and Android apps.
9. Gummicube A provider in big data analytics for App Stores. Gummicube develops a leading SaaS ASO platform that provides access to mobile market intelligence and competitive insights.
10. App Radar An all-in-one platform with ASO and ASA capabilities. AppRadar joined forces with an old-time ASO platform favorite known as TheTool.
11. SensorTower A provider for market intelligence that is quickly gaining popularity. SensorTower provides mobile app marketing intelligence and ASO capabilities.
12. SplitMetrics Provider of two amazing mobile marketing solutions, SearchAdsHQ and SplitMetrics. The former provides ASA capabilities and the other, ASO through A/B tests.

What is App Store Optimization?

App Store Optimization (ASO) is the process of improving a mobile app's marketing copy, including text, icons, descriptions, titles, keywords, previews, and more, to rank higher and enhance the visibility in app stores such as the Apple App Store or Google Play. ASO is in many ways similar to SEO (Search Engine Optimization), but instead of web traffic, ASO targets mobile apps and app stores.

ASO software provides you with data (market, ads, competition intelligence, trends, etc.) so that you can analyze it, use it to optimize your marketing copy, allow your mobile applications to rank higher, and stand out in the app store's search results. Thus improving organic app installs.

• Who uses ASO? ASO platforms are used most of the time by app marketers and developers.
• What is the goal of ASO? The ultimate goal of ASO software is to improve mobile app visibility and the number of downloads via organic app installs.
• What are the basic functionalities of ASO platforms?
  • Provide keywords data
  • Keep track of rankings in app stores
  • Recommend ways to optimize Click-Through-Rate (CTR)
  • Provide Conversion Rate Optimization (CRO)
  • Optimize app store listing
  • Analyze and track competition

The Best App Store Optimization Platforms

1. AppFollow

AppFollow is an app monitoring, review management, app store optimization (ASO), and customer support platform. AppFollow is known as one of the best tools for keeping track of and responding to app reviews and ratings. It lets you analyze ratings, monitor reviews, reply to reviews and gain insights from user feedback. In addition, it also helps you collect and manage the app’s data to improve conversion rate, app store rankings, and app user loyalty.

Key Features:

• Organic Traffic Monitoring: Track and analyze organic traffic to improve app store rankings.
• Automated Review Management: Analyze and respond to app reviews automatically for efficient feedback management.
• ASO Keyword Research: Conduct effective keyword research to enhance app store optimization.
• Download and Revenue Analysis: Monitor app downloads and revenue for performance insights.
• Competitor Insights: Gain valuable insights from competitors to develop strategies for outranking them.
• App Store Trends: Discover and analyze app store trends to stay ahead in the market.

Why do we recommend it?

AppFollow is recommended for its robust capabilities in monitoring and improving app performance through competitor analysis, ASO tools, and automated review management. Its integration with various services enhances its functionality, making it a versatile tool for app developers and marketers.

AppFollow also allows you to gain insights from your competitors. It enables you to identify their flaws to create strategies to outrank them. The platform also integrates with more than 30 services, including Slack, Basecamp, Zappier, Trello, Salesforce, Zendesk, Freshdesk, Tableau, and more.

Who is it recommended for?

AppFollow is ideal for app developers, marketers, and customer support teams looking to improve app store rankings, manage user feedback efficiently, and gain competitive insights to enhance their app's performance and user loyalty.

Pricing: Free (from $0/month), Starter (from $111/month), Pro (from $699/month), Enterprise (contact AppFollow sales).

Sign up for an AppFollow free account.

2. AppTweak

AppTweak is an all-in-one platform for ASO, Ad, App, and market intelligence. It is data-driven and designed for apps and games. It provides access to market data and actionable insights to empower mobile apps and games to grow their number of downloads.

Key Features:

• Keyword Impact: Gain ASO intelligence through detailed keyword research.
• Competition Monitoring: Analyze competitor strategies and positions with comprehensive monitoring.
• ASO Timeline and Metadata: View and study competitor metadata updates and A/B tests.
• Featured Apps Tracking: Monitor when your apps or competitors are featured in the App Store and assess the impact.
• Top Ranking Downloads: Discover the number of downloads required to achieve top rankings.
• Market Share Seasonality: Identify seasonal trends across categories and countries.

Why do we recommend it?

AppTweak is recommended for its data-driven approach to ASO and market intelligence, offering valuable insights into keyword impact, competitor strategies, and seasonal trends. Its comprehensive monitoring tools empower app developers to optimize and grow their app downloads effectively.

The AppTweak platform collects data directly from the App Store’s Similar Apps section. Then, it tracks and stores the data and analyzes it through data science to make sense of it. The data-driven platform defines the KPIs and insights.

Who is it recommended for?

AppTweak is ideal for app developers and marketers who seek to enhance their app's visibility and performance through advanced ASO techniques, competitor analysis, and market intelligence. It is especially beneficial for those managing multiple apps or games across different categories and regions.

Pricing: Starter ($58/month), Pro ($166/month), Guru ($249/month), Power ($499/month). All plans are billed annually.

Register to AppTweak to start a 7-day free trial.

3. App Annie

App Annie is a leading global provider of apps, app store, and usage intelligence. The App Annie Platform gives you access to complete market data, deep data foundation, data experience, data science and lets you share the correct data with the right people to identify growth opportunities.

Key Features:

• Comprehensive App Insights: Gain insights into the entire app lifecycle to spot growth opportunities.
• Real-Time Alerts: Receive notifications about changes to apps or market conditions.
• Multi-Platform Access: Access App Annie data via mobile app or web for flexibility.
• Custom App Groups: Create app groups to organize data by roles, industry, or business challenges.
• Team Collaboration: Enhance collaboration and alignment by creating teams within the platform.
• Data Integration: Integrate with Snowflake Data Share or Salesforce Connector for seamless data processing.

Why do we recommend it?

App Annie is recommended for its comprehensive data-driven approach, offering deep insights into app lifecycle, market trends, and competitive analysis. Its robust integration capabilities and collaborative features make it an invaluable tool for app developers and marketers looking to drive growth and improve performance.

App Annie collects data foundation from all major app stores, ad stores, and more. It applies data science, including Artificial Intelligence (AI) and Machine Learning (ML), to the data and provides actionable insights, such as market insights, advertising analytics, and app insights.

Who is it recommended for?

App Annie is ideal for app developers, marketers, and business analysts seeking extensive market data and actionable insights to identify growth opportunities and enhance app performance. Its advanced features are particularly beneficial for large teams requiring collaboration and integration with other data processing tools.

Pricing: Contact Sales.

Sign up for a free trial for App Annie Intelligence and Connect.

4. Asodesk

Asodesk is an all-in-one ASO platform for keyword research and analysis. It provides everything you need, including data and tools for working with App Store Optimization, app marketing, reviews, and mobile product management.

Key Features:

• Statistics Module: Provides approximate data for every search phrase or keyword request.
• Monitoring Module: Tracks keyword rankings of your competition for strategic insights.
• Reviews Module: Monitors and manages all app reviews and replies efficiently.
• Competitors Module: Keeps track of competitors' activities and information.
• Organic Report Module: Delivers comprehensive reports on keywords, conversions, organic history, and more.
• App Profile Analysis: Simulates what your app looks like in the app store and allows competitor profile analysis.

Why do we recommend it?

Asodesk is recommended for its comprehensive ASO platform that covers keyword research, competitor tracking, and review management. Its flexible pricing plans and detailed reporting modules make it a valuable tool for app developers and marketers aiming to optimize their app's performance and visibility.

Asodesk is based on six basic modules: Statistics, Monitoring, Reviews, Competitors, Organic Report, and the App Profile. 

• The Statistics module will show you approximate data of every search phrase or key request.
• The Monitoring module helps you keep track of the keyword rankings of your competition.
• The Reviews module helps you monitor all your reviews and replies.
• The Competitors module monitors all your competitor's moves and information.
• The Organic report module shows you a comprehensive report with a list of keywords, conversion, organic history, installs distribution, and more.
• The App profile lets you see what your app looks like in the app store. From here, you can analyze the profiles of your competitors.

Who is it recommended for?

Asodesk is ideal for app developers, marketers, and product managers looking for an all-in-one ASO solution that offers detailed insights into keywords, competitors, and user reviews. Its features are particularly beneficial for those needing a comprehensive approach to app store optimization and market analysis.

Pricing: Asodesk plans are Startup ASO (from $41.6/month), Pro ASO (from $84.1/month), and Business ASO (from $169.1/month). All plans are billed annually.

Start with Asodesk free tools or register to get a free trial.

5. Adjust

Adjust is a robust mobile attribution and marketing analytics platform that lets you track all your campaigns from a single place. It provides unlimited access to raw data, advanced analytics, powerful insights, and mobile app attribution so that you can make sense of an entire user’s journey. 

Key Features:

• Mobile Attribution: Track and analyze the entire user journey across campaigns.
• Robust App Analytics: Access comprehensive analytics for deep insights.
• Raw Data Access: Obtain unlimited access to raw data for detailed analysis.
• Automation Tools: Optimize campaigns and workflows with automation features.
• Audience Segmentation: Easily segment audiences with a few clicks.
• Fraud Prevention: Block fraud in real-time with the Fraud Prevention Suite and remove bots with Unbotify.

Why do we recommend it?

Adjust is recommended for its powerful mobile attribution and analytics capabilities, which provide deep insights and automation features to optimize campaigns efficiently. Its fraud prevention tools and raw data access make it a robust solution for large app development agencies and marketing teams.

Aside from ASO capabilities, the Adjust platform also provides automation and protection. It comes with automation features, including Control Center that optimizes campaigns at scale and Audience Builder that creates dynamic audience segments. Adjust also provides two protection features, Fraud Prevention Suite, to block fraud in real-time, and Unbotify to remove bots that affect the server’s performance.

Who is it recommended for?

Adjust is ideal for large app development agencies, marketing teams, and organizations that require extensive data analysis and automation capabilities. Its comprehensive features are particularly beneficial for those managing multiple campaigns and needing advanced fraud prevention and audience segmentation tools.

Pricing: Adjust pricing plans are Basic, Business, and Custom. Contact them to get a price.

If you want to learn more about Adjust, request a demo.

6. Appfigures

AppFigures is an app store analytics and ASO platform. It lets you track everything about your mobile apps and games, from their performance to reviews and ratings. The software monitors downloads revenue and stores the performance of all your apps using Appfigures App Analytics. With analytics in one place, the Appfigures platform shows you trends so that you can make better and faster decisions.

Key Features:

• App Analytics: Monitor downloads, revenue, and performance of all your apps in one place.
• Review Management: Read and reply to app reviews directly through the platform.
• Rank Monitoring: Track keyword rankings and monitor app store positions.
• App Market Intelligence: Gain insights into market trends and competitor performance.
• Sales Prospecting: Utilize built-in tools for identifying sales opportunities.

Why do we recommend it?

Appfigures is recommended for its comprehensive analytics and ASO capabilities, offering detailed insights into app performance, competitor trends, and keyword rankings. Its user-friendly interface and robust tools make it a valuable asset for app developers and marketers aiming to optimize their app strategy.

The Appfigures platform also comes with robust tools specially designed for ASO. With it, you can keep track of keyword rankings and spot new ranking opportunities. The Appfigures platform also allows you to study your competition using the Appfigures App Intelligence. With the App Intelligence module, you can study and outrank your competition by analyzing their download trends, revenue, organic keywords, installed SDKs, and more.

Who is it recommended for?

Appfigures is ideal for app developers, marketers, and technical teams looking for an all-in-one platform to monitor app performance, manage reviews, track rankings, and analyze competitors. Its advanced features are particularly beneficial for those needing detailed market intelligence and sales prospecting tools.

Pricing. Connect ($9.99/month), Monitor ($35.99/month), Optimize ($119.99/month), Grow ($299.99/month), and Explore ($2,999.99/month). All plans are yearly.

Sign up for their (limited to up to five apps) free plan.

7. Mighty Signal

Mighty Signal provides real-time mobile app and Software Development Kit (SDK) intelligence for millions of iOS and Android apps. It gives you access to its massive database of relationships between more than five million mobile apps (app store chart rankings, ad intelligence, app permissions, usage, and infographics) and SDKs.

Key Features:

• Massive Database: Access relationships between over five million mobile apps and SDKs.
• Published Contacts: Gain access to millions of published contacts with email address information.
• Technology Stack Insights: Review technology stacks of millions of mobile apps.
• Competitive Intelligence: Learn which apps have installed your competitor's SDKs.
• Data Tracking Portal: Explore, filter, and track data through the web interface Portal.
• API Access: Utilize an API for programmatic access to data.

Why do we recommend it?

Mighty Signal is recommended for its extensive database and robust analytics, offering deep insights into mobile app technology stacks, competitor SDK installations, and app store performance. Its powerful API and data tracking capabilities make it an essential tool for enterprise-level app marketers.

The Mighty Signal platform is built on a proprietary technology designed to analyze millions of mobile apps per day. It provides iOS and Android marketers a vital view of ASO and mobile SDK data points. The software is used by high-profile companies, including Cloudflare, American Express, Google, Verizon, Cisco, Adobe, and more.

Who is it recommended for?

Mighty Signal is ideal for enterprise teams, mobile app developers, and marketers who need detailed insights into app and SDK data. Its advanced features and technical complexity are particularly suited for those requiring comprehensive competitive intelligence and integration capabilities.

Pricing: Get a quote or request a demo.

8. Gummicube

Gummicube is a leading provider in Big Data Analytics for App Stores. They develop DATACUBE®, a SaaS platform that provides access to real-time mobile market intelligence, trends, and competitive insights to help marketers and developers grow their audience.

Key Features:

• Search Optimization: Improve search ranking and increase organic impressions.
• Conversion Optimization: Enhance text, images, icons, and more to boost conversion rates.
• A/B and Multivariate Testing: Conduct split and funnel tests to determine optimal strategies.
• Focus Groups and Surveys: Utilize app focus groups and surveys for user feedback.
• Paid Ad Optimization: Optimize Apple Search Ads and Google Ads for better performance.

Why do we recommend it?

Gummicube is recommended for its robust DATACUBE® platform that offers real-time market intelligence, competitive insights, and comprehensive ASO capabilities. Its A/B testing and optimization tools help app developers and marketers improve app visibility and conversion rates.

The DATACUBE software is used for App Store Optimization, App Store Intelligence, mobile app marketing, and market analysis for the iOS and Android apps. It is available as a self-service SaaS with an option to extend to Enterprise, which includes account management with access to Gummicube expert support. Users can also pair the platform with other ASO tools such as Splitcube technology, Paid Search, and App Attribution.

Who is it recommended for?

Gummicube is ideal for app developers, marketers, and enterprises looking to enhance their app store optimization and marketing strategies. Its advanced features and expert support make it particularly beneficial for those seeking detailed market insights and effective ad optimization.

Contact the Gummicube team to get a quote or request a demo.

9. App Radar

App Radar is an ASO and ASA (App Store Advertising) tool and services provider. With it, you can analyze how your app is being discovered, find relevant keywords and optimize your keyword strategy using Artificial Intelligence (AI). You can either keep track of your existing ranking keywords or compare them with your competition’s keyword strategy. App Radar recently acquired another leading ASO platform for iOS and Android apps, known as TheTool.

Key Features:

• Secure and GDPR-Compliant: Ensures end-to-end encryption and secure data transmission.
• Expert Guidance: Access App Radar expertise for ASO and ASA strategies.
• Ads Intelligence: Improve your ad strategy with advanced ads intelligence.
• Review Management: Reply to reviews and monitor app ratings effectively.

Why do we recommend it?

App Radar is recommended for its comprehensive ASO and ASA capabilities, offering secure and GDPR-compliant solutions with a user-friendly interface. Its advanced features and expert guidance make it an excellent choice for optimizing app visibility and managing user feedback effectively.

With App Radar, you can also respond to reviews and monitor your app’s ratings. You can discover new bugs or gain valuable feedback or ideas, such as feature requests directly from users. You can also respond to all user reviews effectively, using ready-reply templates.

Who is it recommended for?

App Radar is ideal for small to medium-sized app developers and marketing teams looking for a secure and intuitive platform to enhance their ASO and ad strategies. Its review management and ads intelligence tools provide valuable insights for improving app performance and user engagement.

Pricing: App Radar comes in four different plans: Free, Starter ($33/month), Advanced ($58/month), and Expert ($108/month). All plans are billed annually.

Create an App Radar account to analyze app store rankings for free, or register to get a free trial.

10. SensorTower

SensorTower is a leading provider of market intelligence for apps. Its platform provides mobile app marketing intelligence (including app store, ads, usage, and app intelligence) plus ASO capabilities. With SensorTower, marketers or developers can leverage the data and discover trends, fastest-growing apps or simply study their competition.

Key Features:

• Consumer Intelligence: Identify user behavior and trends to inform your marketing strategies.
• App Teardown: Access detailed SDK data for comprehensive app analysis.
• Usage Intelligence: Leverage relevant metrics to understand app usage patterns.
• ASO Platform: Drive organic growth by optimizing your app's visibility.
• Store Intelligence: Make informed decisions with in-depth app store data.
• Ad Intelligence: Optimize your ads with advanced ad performance insights.

Why do we recommend it?

SensorTower is recommended for its extensive market intelligence capabilities, covering consumer behavior, app usage, ASO, and ad performance. Its comprehensive data and trend discovery tools make it invaluable for app developers and marketers looking to optimize their app's growth and marketing strategies.

SensorTower helps you increase traffic and downloads by discovering new keywords that attract the right visitors. You can also keep track of specific keywords to ensure you maintain a high rank and identify new market opportunities. In addition, with SensorTower, you’ll also get a real-time leaderboard of the best mobile ads each week, so you can study their success.

Who is it recommended for?

SensorTower is ideal for app developers, marketers, and fast-growing teams that require detailed insights into market trends, competitor analysis, and advertising performance. Its advanced intelligence tools provide the necessary data to make informed decisions and drive app success.

Pricing: The Sensor Tower pricing plans are different per platform.

Sign up for free or request a demo of any plan.

11. SplitMetrics

SplitMetrics provides two leading mobile marketing solutions, SearchAdsHQ and SplitMetrics. With SearchAdsHQ, you can manage and optimize Apple Search Ads, and with SplitMetrics, you can perform A/B tests to experiment with your app and game ideas at pre-launch.

SplitMetrics provides advanced customer support with account audits, reports, onboarding, and training.

Key Features:

• Full-Funnel Optimization: Optimize Apple Search Ads by analyzing the user's path and targeting KPIs.
• Automated Rules and Alerts: Set up conditions that trigger real-time actions for smarter management.
• Keyword Volume Insights: Gain insights into keyword volumes and monitor trends for better ad strategy.
• A/B Testing: Run A/B tests on all app store listings to validate icons, screenshots, and descriptions.
• User Behavior Insights: Use heatmaps, time-on-page metrics, and behavioral segments to understand user actions.
• Conversion Tracking: Track app conversions in search results and test against competitors.

Why do we recommend it?

SplitMetrics is recommended for its comprehensive tools for optimizing Apple Search Ads and conducting A/B tests to enhance app performance. Its detailed user behavior insights and automated management features make it a powerful platform for app developers and marketers aiming to maximize conversions and ad efficiency.

Who is it recommended for?

SplitMetrics is ideal for app developers, marketers, and mobile game creators looking to optimize their app store listings, improve ad performance, and gain in-depth insights into user behavior. Its advanced A/B testing and competitive tracking features are particularly beneficial for those seeking to refine their app strategy and outperform competitors.

Pricing. Not listed on the site. Contact them to request a quote. If you want to learn more about SplitMetrics, request a demo.

App Store Optimization Platforms FAQs